The name of your website is undoubtedly the cover letter to your visitors. If you are really interested in having an effective presence on the Internet, you must be cautious and choose your domain very well, which should make browsing easier and more accessible for people.The key word for these two businesses is rental and cars. Your target audience will use those words in their searches. The web less prepared for SEO(Miami seo Company) has in its domain the keywords "rent" and "car" however, the other page, more prepared and with more work done to position it, does not contain that magic word and therefore, the search engines they will not throw it in the first places. Easy right?